PORTFOLIO
ELENA TANEVA
A multidisciplinary skill set shaped by responsibility — and driven by creative ambition. Building visual identity through consistency, clarity, and feeling. My work supports brands looking to grow presence and relevance through thoughtful content, storytelling, and cohesive digital systems.
SKILL STACK
Creative Direction
Shaping visual concepts and content systems that align brand identity, storytelling, and platform behavior.
Content Creation
Designing stills, video, and written content tailored for social, campaigns, and digital ecosystems.
Video Editing
Editing short-form and narrative video with strong pacing, structure, and attention economy awareness.
Influencer Strategy
Managing end-to-end influencer campaigns, from vetting and recruitment to content coordination and delivery.
Paid Media
Developing and managing social ad creative with a performance-first mindset, built for testing and scale.
Platform Fluency
Staying ahead of evolving social platforms, formats, and trends to create content that feels current and relevant.
Project Leadership
Leading timelines, cross-functional workflows, and interns while balancing multiple roles and priorities.
Strategic Rigor
Creating content within strict regulatory frameworks, ensuring accuracy, compliance, and accountability at every stage.
The Mystique of the Arabian Desert meets the Bohemian vibes of Tulum
TULUMINATI
An odyssey through the sands of sound. An immersive musical experience taking you on a journey through enigmatic melodies, hypnotic rhythms, haunting vocals and ambient, organic, ethereal sounds. Carefully crafted sonic layers meld with mystical rhythmic patterns and tempos, indigenous instruments and hypnotic #beats peel the spiritual layers of the soul and evoke a sense of a primal essence.
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Foundations in Hospitality & Human Experience
My career began in luxury hospitality and nightlife-adjacent environments, where excellence, intuition, and people skills were non-negotiable. Working in high-pressure, high-expectation settings shaped my ability to read audiences, deliver elevated experiences, and thrive in fast-paced, detail-driven worlds — skills that continue to inform my creative and marketing work today.
High-touch service, presence, and emotional intelligence -
Visual Storytelling & Content Creation
As my skill set evolved, visual storytelling became the core of my work. Through video editing, creative direction, and content strategy, I’ve helped brands craft promotional assets that feel intentional, modern, and emotionally resonant — designed not just to look good, but to engage, perform, and convert across platforms.
Where creativity meets conversion -
Real Estate, Sales & Relationship Building
Transitioning into real estate strengthened my business acumen, client management, and strategic thinking. From lead generation to closing, I learned how to communicate value, build trust quickly, and navigate competitive markets — experience that now translates seamlessly into brand positioning, partnerships, and campaign strategy.
Strategy, negotiation, and trust-driven communication -
Brand Marketing & Digital Growth
At a large pharmaceutical manufacturing company, I led digital marketing efforts across multiple consumer brands under one corporate umbrella. Over several years, my role expanded to include social media management, content creation, paid media, influencer marketing, and cross-functional collaboration — driving brand growth while balancing creativity with performance and compliance.
From content execution to full-funnel strategy -
Music, Culture & Creative Direction
Now based in Ibiza, my work is deeply influenced by music, nightlife, and culture-driven environments. Drawn to fast-paced, experience-led brands, I bring together marketing strategy, visual creativity, and cultural awareness to build authentic digital narratives for clubs, events, artists, and lifestyle brands that live at the intersection of sound, movement, and emotion.
Energy, movement, and experiential storytelling
Design rooted in strategy, storytelling, and performance.
Visual Work Across Branding, Content & Digital Marketing
A curated selection of visual work spanning brand identity, social media, campaigns, paid media, and digital marketing assets. Each category reflects a deep understanding of how design functions within modern marketing ecosystems — from building brand equity to driving engagement and conversion.
